Assalamualaikum!
I hope you and your family are well, insha’Allah.
I am super excited to announce that we’ve been quietly working on something huge behind the scenes that we’re now ready to unveil.
JAWDA ISLAMIC STORE’S REBRAND!
When we first launched Jawda Islamic Store, our intention was to provide a range of high-quality Islamic products, ranging from prayer matts, gift sets, books, and of course, Abayas and Hijabs.
But over time, we found our strength to lie in Abayas and Hijabs, or more widely, modest fashion.
Our brand, however, remained the same despite this pivot.
We’re now much more confident than ever on who we are and what we stand for. With your help, we’ve sculpted our vision for Jawda Islamic Store.
The first big change is that we will now refer to ourselves as just ‘Jawda’ as opposed to ‘Jawda Islamic Store’.
Our logo and branding has also evolved. We have opted for a clean minimalistic look to well represent our clothing.
You may also notice that we’ve started to invest more heavily into our photoshoots; you can expect more natural and lifestyle shots to bring the character out of our modest pieces.
Will our offering change? Only for the better! We’re looking to launch more Abayas in different styles and fabrics but with the same ethos - modest, timeless, and exceptionally well made by hand.
I want to thank you for your support for Jawda in our journey so far. I’m keen to hear your thoughts on our rebrand (click here to visit our website), so just leave a comment on this blog post with any feedback. It’s very important to us!
Jazaka’Allah Khair,
Anisah Begum
CEO, Jawda Islamic Store
